Customer Profile

Typically speaking, the MUA Cosmetics customer is usually as follows:

Gender:

MUA Cosmetics customers are predominantly female.

Age:

The age generally ranges between 15 and 22.

Occupation:

This age range would suggest that MUA customers are usually either students, or work part time (eg. Highstreet retail).

General Interests:

The MUA customer enjoys socialising with friends and leading fun, active lifestyles. They may have an interest in fashion and keep up to date with trends.

Where they may shop:

The general age and given budget would suggest that the MUA customer would shop in Forever21, H&M, New Look, Boohoo.com or Missguided.com.

Desired product outcome:

MUA’s lower cost products enables a greater accessibility to the customer, which encourages guilt free experimentation. The prices allow customers to make decisions based on want, rather than need. The customer has the opportunities to enhance natural beauty, but to also develop an individuality with the range of products and colours provided. MUA’s products can be conveniently purchased on the highstreet, where the customer is likely to shop.

This mood board creates an idea of the potential lifestyle that an MUA Cosmetics customer may lead. The mood board displays young females with free spirits, enjoying the company of their friends. The women in this mood board all display a natural beauty and a clear interest in fashion.