MUA Cosmetics are one of my favourite High Street brands
and are highly available; sold in most Superdrug stores nationally. MUA also
have a wonderful online store where products can be bought and shipped
worldwide.
YouTube, (2015). Review MUA (makeup academy). [online]
YouTube. Available at: https://www.youtube.com/watch?v=29w1z_D_-a8 [Accessed 6
Feb. 2015].
I first came about MUA when recommended by
friends and fellow makeup students. I was recommended their eyeshadow palettes
which come in a fantastic range! Rumour has it that their neutral palettes are
the perfect dupes to Urban Decay’s Naked range! And yes, I completely agree, and
at only £4 each for a 12 shade palette it would simply be rude not to purchase.
My first purchases were the ‘Undress Me Too’ and ‘Heaven And Earth’ palettes
and I have never looked back. I use these palettes on a day to day basis and
also for night time makeup. They are utterly fabulous and perfect for any age,
budget and profession. I even use these in my kit! They also produce makeup brushes which I think are pretty damn incredible for their price. I even think that some beat high end brand's brushes and prefer to use these in my kit.
Muse, I. (2013). MUA Makeup Academy Undress Me Too Palette You Will Be Mine!.
[online] Musings of a Muse. Available at:
http://www.musingsofamuse.com/2013/02/mua-makeup-academy-undress-me-too-palette-you-will-be-mine.html
[Accessed 6 Feb. 2015].
On MUA’s website in the About Us section,
they state this:
“Great makeup doesn’t need to cost the
earth and it is MUA’s promise to bring surprising quality, colour, fun and
innovation to each and every product it delivers. Bringing guilt free makeup to
every ladies makeup bag!”
I fully agree with what they have said here. The range they supply meets every need in terms of colours, quality and
price. With this, it is clear that their motives are to bring back the fun of
makeup and give the freedom to experiment. There are many makeup brands today
that charge extortionate amounts for their products, just for printing their
name on the packaging, which really limits the amount customers can spend, and
therefore creating limitations. MUA also state on their page:
“The team at MUA towers are constantly
thinking of ways of creating fantastic products that deliver great value to
your makeup bags. Inspired by playing with colour, there is something for
everyone and with the introduction of the Professional range customers can buy
amazing palettes, foundations and primers all for under £4.”
Muastore.co.uk, (2015). Help & FAQ | MUA Make up Academy. [online]
Available at: http://www.muastore.co.uk/help [Accessed 18 Jan. 2015].
MUA, (2015). About | MUA Make up Academy. [online] Muastore.co.uk. Available at:
http://www.muastore.co.uk/about [Accessed 19 Jan. 2015].
I am also delighted with their social media advertising. Their Facebook
page is very current and provides information on new products and current
makeup trends straight off the catwalk. This may suggest that their target
market is for the slightly younger generation who are more renown for using
such websites. At the top of their blog website page, there are options to go to
various links/pages where their social media pages can be found, and within one click you can be linked:
On their online website and social media sites, they also show their videos which discuss new products, trends and tutorials. These show how their makeup can be applied and for what occasions. I love these sort of videos, as they make the products even more accessible for everyone.
MUA, (2015). Makeup Academy Blog - Make Up Academy is known for its affordable &
high quality products, built up from MUA (all £1) & a recent extension with
MUA Professional. [online] Makeup Academy Blog. Available at:
http://blog.muastore.co.uk/ [Accessed 19 Jan. 2015].
Because MUA didn't provide a massive amount of information on their website, or on any other websites, I decided to email them to find out a little more about the brand itself. They were very helpful and directed me to the correct people in order to answer my questions. I was pleasantly answered by the lovely Jade who works in the Social Media department of MUA:
Q: When was MUA founded, and who by?
A: 2015 is our 5th Birthday year! We were
founded in April 2010 by FBBeauty
Q: Where is MUA based?
A: We’re based in the UK with our office in
central London
Q: What were the starting motives for MUA?
A: I’m afraid I can’t answer this fully, as
the original managing director has left the company but mainly to bring
affordable trend led cosmetics to the highstreet with a quality to rival higher
end products on the market, and allow price point
Q: What has inspired the brand to produce
quality products for such a (more than) reasonable price?
A: MUA wants to make sure that all products
we produce are what people want to see, follow the movement of the makeup
industry and allow anyone – young and older – to access the products without
breaking the bank
Q: Who is 'MUA's target market'?
A: Our biggest buyers tend to be 15 – 22
yrs of age – students that want to keep up with the latest makeup trends on a
budget, so we try to cater for those ages as much as we can while not
alienating the younger and older age ranges
Q: What do you believe to be the desired
product outcomes are for the MUA customers?
A: Customers like items that perform well,
and dupe higher price point products that they may not be able to afford (or at
least afford in every shade! ;) )
Q: How much has social media made an impact
for MUA?
A: Social Media makes a HUGE impact for us
– we do not have much in the way of advertising so we reply on our social media
to show customers what they are getting when they buy from us and what they can
achieve with our products
Q: What are your most successful
products/ranges?
A: The Luxe range of Velvet Lip Lacquers
and the £1 line of Lipsticks are our best sellers – followed by the Palettes
and Brow Kits
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