MUA Social Media

Social Media is something not to under estimate. The power of the internet can make or break a brand, and in this case, MUA has mastered it. MUA has a page on virtually every mainstream social media website and proves to have masses of followers. As this brand has a primary target market of slightly younger generations, having a strong social media and following is vital for the brand's success. 

I created a survey to find out where exactly are people hearing about MUA. Here are two of the relevant questions in the survey and the results. As you can see, MUA has gained a considerable amount of it's notability through Social Media and ten out of these people follow their Social Media sites.

If we go over to MUA Make Up Academy's online store, there is a link at the top to take you to their blog. We are then taken directly to the MUA blog where you can find up to date blog posts, showing different trends from straight off the catwalk, makeup tutorials, occasion makeup and general product reviews. This has been a new find of mine through researching for this semester, and I must say I am very happy to have come across it. The MUA makeup artist shows how she has applied the makeup and uses MUA products only so that customers/followers can achieve the same look at affordable prices and with minimal effort.

At the top of the blog page we can see a few icons (as previously discussed) that can take us directly to their social media sites. This is a very useful tool if you want to find any makeup inspiration, further product info/reviews or any other makeup artists using the products. From right to left: Facebook, Twitter, YouTube, Vimeo, Pinterest, Instagram.

MUA, (2015). Makeup Academy Blog - Make Up Academy is known for its affordable & high quality products, built up from MUA (all £1) & a recent extension with MUA Professional. [online] Makeup Academy Blog. Available at: http://blog.muastore.co.uk/ [Accessed 19 Jan. 2015].

The Facebook page is extremely easy to find by just typing the brand's name into the search bar. Once on the page is up, the page is very easy to navigate, and for a regular Facebook user, I believe that this is very well laid out and well presented. You also have the option to follow the page, so you receive regular updates of new products, discounts and trends. MUA's makeup artist also posts videos showing makeup tutorials which are achievable for all abilities. To the left, you have the option to click on the video which then takes you their video uploads. I personally think their Facebook page creates a great online following for the brand and targets their market of younger generations very appropriately. I follow the page and always look forward to their posts to see what's new and the biggest current trends.

MUA, (2015). Make Up Academy (MUA). [online] Facebook. Available at: https://www.facebook.com/MUAmakeupacademy [Accessed 6 Feb. 2015].

The twitter page also creates another great social media platform for MUA. As you can see on their account, they have a large following. Their profile states:

"MakeUp Academy is known for its affordable & high quality products, built up from MUA (all £1) & a recent extension with MUA Professional (from £1.50 to £8)."

This helps people understand the brand if they are new to their following. Again, Twitter allows an easy access to the brand for people who have an account. Twitter is such a large social media site that the majority of of today's internet/social media users will have an account. There are also many smart phones who provide the option to install the mobile phone app, creating an incredibly easy access. On their twitter account, you can see by just scrolling down that they are very interactive with their followers which I believe is very important. This means that they engage with their customers and make the brand feel very personal.

MUA, (2015). Make Up Academy(MUA) (@MUAcosmetics) | Twitter. [online] Twitter.com. Available at: https://twitter.com/muacosmetics [Accessed 6 Feb. 2015].

By clicking on the YouTube link at the top of the blog page, a new tab will appear. The YouTube page is again very easy to navigate, and we are able to view detailed makeup tutorials using MUA products. This is a great way of gaining further understanding of the products and how they can be used. The videos aren't uploaded very regularly and there are only a few available. But I feel that each video is useful and informative, and promotes the products well. A positive with YouTube is that you don't need an account to access the site and the videos can be easily found through the search bar or links on the Blog page.  

MUA, (2015). MUAcosmeticsTV. [online] YouTube. Available at: https://www.youtube.com/user/MUAcosmeticsTV [Accessed 6 Feb. 2015].

The Vimeo MUA account is a little more limited than the YouTube page. Vimeo isn't as popular as YouTube, but the site is also easily accessible through the blog. They have only posted four videos and the videos just promote the newest products, rather than showing tutorials. 

(MUA), M. (2014). Make Up Academy (MUA). [online] Vimeo. Available at: http://vimeo.com/muacosmetics [Accessed 6 Feb. 2015].

Pinterest is another great way of keeping MUA's followers up to date with products, trends and inspiration. Scrolling through the account, you can see that they are updating regularly with trends and new makeup collections. With Pinterest, you can follow the account as a whole or you can follow individual boards. You can also see what the account has 'repinned' and predict what upcoming trends will be. 

MUA, (2015). MUA Cosmetics (muamakeup). [online] Pinterest. Available at: https://uk.pinterest.com/muamakeup/ [Accessed 6 Feb. 2015].

Instagram has to be one of my favourite social media sites - It's all pictures! On the MUA account they post other makeup artist's work and show how they have used their products. This is a great way to access other makeup artists easily and gain inspiration. They also post the latest products and trends, along with online offers. This is a great form of advertising for the brand - I have even fallen for this trap before, not that I'm complaining. 

MUA, (2015). MUA Cosmetics (@muacosmetics) • Instagram photos and videos. [online] Instagram.com. Available at: http://instagram.com/muacosmetics [Accessed 6 Feb. 2015].

THEY HAVE EVEN MENTIONED ME BEFORE! <3

Instagram, (2015). MUA Cosmetics on Instagram: “When in doubt, wear glitter, like @bryonycampbell93 who used Pearl Eyeshadow in Golden (topped with Vaseline and glitter), Lipstick in…”. [online] Available at: https://instagram.com/p/13YmPpM5JF/?taken-by=muacosmetics [Accessed 26 Apr. 2015].